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Adobe Experience Cloud

Adobe Experience Cloud is an all-in-one marketing platform that helps businesses optimize their customer experience across all touchpoints. It is a suite of interconnected tools designed to help businesses personalize and deliver compelling experiences to their customers, from acquisition to retention. Adobe Experience Cloud offers a variety of products, including Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Campaign, and more.

Adobe Experience Cloud

Product List

Adobe Analytics

Customer Journeys

Adobe Analytics is a powerful data analysis and marketing optimization tool that provides marketers with insights into their customer behavior and helps them to optimize their marketing strategies. This solution helps businesses to better understand their customers, improve engagement, and increase conversions by providing real-time data and insights.

Adobe Customer Journey Analytics

Data Insights & Audiences

Adobe Customer Journey Analytics is a powerful analytics solution that allows businesses to create a holistic view of their customer journeys. It helps businesses to gain insights into customer behavior and preferences, enabling them to create personalized experiences that drive engagement and revenue.

Adobe Real-time CDP

Data Insights & Audiences

Adobe Real-Time CDP is a customer data platform that helps organizations unify and activate their customer data in real-time. It allows businesses to create a complete, real-time view of their customers by bringing together data from various sources, including online and offline interactions. This helps businesses personalize customer experiences and drive better business outcomes.

Adobe Audience Manager

Data Insights & Audiences

Adobe Audience Manager (AAM) is a data management platform (DMP) for audience files. It collects customer information on all channels, builds 360-degree panoramic archives of customers, and shares them with any digital channels. When launching marketing activities, you can locate the precise and subdivided customer groups on any platform to make your marketing activities more effective.

Adobe Experience Manager

Content & Commerce

Adobe Experience Manager (AEM) Sites is a powerful content management system that allows marketers and developers to create, manage, and deliver personalized content across all channels and devices. It offers a user-friendly interface and a wide range of features to help businesses create and manage engaging digital experiences.

Adobe Commerce

Content & Commerce

Adobe Commerce Cloud (Magento) is the most modern business platform designed for today's experience. The platform is based on an open source ecosystem and extends from B2C to B2B, including e-commerce, order management and predictive intelligence, the platform can create any buying experience, providing your customers with unparalleled agility and flexibility.

Adobe Target

Customer Journeys

Adobe Target is a powerful tool that helps businesses deliver personalized experiences to their customers across all channels. It is a cloud-based solution that allows marketers to optimize their content, offers, and user experience based on customer behavior, preferences, and interactions.

Adobe Campaign

Customer Journeys

Adobe Campaign is a marketing automation solution that enables businesses to create, coordinate, and deliver dynamic campaigns across all marketing channels. With Adobe Campaign, businesses can automate and personalize their communications, streamline their workflows, and gain insights to optimize their campaigns.

Adobe Journey Optimizer

Customer Journeys

Adobe Journey Optimizer is a customer journey management tool that enables businesses to deliver personalized experiences to their customers across all channels and touchpoints. It allows marketers to plan, orchestrate, and deliver personalized journeys that meet customers' needs and preferences, using data-driven insights and AI-powered automation.

Adobe Marketo Engage

Customer Journeys

Marketo is a marketing automation platform designed to help businesses of all sizes improve their marketing efforts. With a range of features and advantages, Marketo can help your business save time, increase efficiency, and improve your overall marketing strategy.

Adobe Workfront

Marketing Workflow

Adobe Workfront is an industry-leading project management and work management platform that enables businesses to better plan, execute, manage, and deliver projects. It provides a single, centralized space for teams to collaborate, streamline workflows, and effectively manage resources.

Adobe Experience Platform

Platform

Adobe Experience Platform (AEP) is a customer data platform (CDP) designed to unify customer data from various sources into a single, comprehensive profile. AEP enables organizations to create a real-time, 360-degree view of each customer, delivering personalized experiences across multiple channels and touchpoints. By leveraging machine learning and AI capabilities, AEP empowers marketers to derive insights and make data-driven decisions to optimize customer engagement and drive business growth.

Report

Adobe is proud to once again be named a Leader in the Gartner® Magic Quadrant™ for Digital Experience Platforms in 2023. Adobe has been positioned as a Leader in each of the Gartner® Magic Quadrant™ Digital Experience Platforms for the past six years.

See The Report

Related Articles

Understanding the Adobe Experience Cloud: An All-in-One Solution for Digital Experiences

Delve into the world of Adobe Experience Cloud. Explore its extensive toolkit and realize its potential in driving unmatched digital transformations.

Why is Adobe so interested? How Experience Cloud is helping enterprises digitally transform

How Experience Cloud is helping enterprises digitally transform？Here's a brief look at the role of Adobe Experience Cloud (AEC) and how it can help businesses around the world digitally transform.
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