What is Adobe Experience Manager (AEM)?

Adobe Experience Manager (AEM) is an integrated content management system and digital asset management system designed to help companies efficiently create, manage and optimize digital content. AEM provides powerful tools to streamline workflows, improve content management efficiency, and deliver a personalized user experience.

Main features of AEM:

1. Content Management System (CMS):
   • No coding experience required: Allows users to create and manage content without coding experience.
   • Segmented landing pages and AI tools: Help quickly create and analyze content for different audiences.
2. Digital Asset Management System (DAM):
   • Centralized storage and management: Centrally store, edit and organize various digital assets to improve work efficiency.
   • Automated workflow: Reduce manual time and errors.
3. Advanced security:
   • Data encryption and security measures: Protect company and customer data security.
   • Continuous updates and analysis: Ensure systems are always up-to-date and secure.
4. Seamless integration with Adobe products:
   • Integration with Adobe Creative Cloud and Adobe Target: Reduce the need to jump between platforms and increase productivity.
   • Consistent user interface: The design is similar across platforms, reducing employee training time.

What companies are using AEM?

BenQ

BenQ (BenQ Dentsu Co., Ltd.) is a world-renowned technology company headquartered in Taiwan. According to the latest information, BenQ has approximately 1,100 employees. The company focuses on consumer electronics, corporate operations, healthcare, education and learning and other fields, and has significant influence in the global market. AEM (Adobe Experience Manager) provides BenQ with several key functional and architectural advantages that make AEM more competitive in meeting BenQ’s needs. Here’s what AEM’s CMS system can do for BenQ:

1. Scalable technical architecture

AEM is based on the Java technology stack and uses the OSGi framework as its core, which makes it highly modular and extensible. The OSGi framework allows BenQ’s development team to dynamically load and unload modules according to needs for efficient function expansion and management. In addition, AEM supports distributed deployment, which can meet BenQ’s needs for content delivery and operations in different regions, while traditional CMS may lack such architectural flexibility and modular management capabilities.

2. Multiple site management and multi-language support

AEM’s Multi-Site Manager (MSM) function allows BenQ to easily manage websites in multiple regions around the world and synchronize content updates in various locations. This feature allows BenQ to control content from different regions through one console, achieving cross-border brand consistency. AEM’s built-in multi-language translation and management functions (such as translation workflow, content version control, etc.) also allow BenQ to quickly expand into different language markets. In comparison, other CMS may need to rely on third-party plug-ins to achieve similar functions, and the operation complexity is higher.

3. Efficient Digital Asset Management (DAM)

AEM’s built-in Digital Asset Management (DAM) function provides efficient asset access, classification, and metadata tag management. Through DAM, BenQ can centrally store various digital assets (such as pictures, videos, etc.) and realize automated processing, such as automatically generating image sizes and compressed files for multiple devices. In addition, AEM DAM has the ability to seamlessly integrate with Adobe Creative Cloud, making the circulation of design resources and content creation more convenient. Other CMS usually lack such built-in DAM systems and may require additional integration of third-party tools, such as Box or Cloudinary, which increases technology development and operation and maintenance costs.

4. Highly integrated data and content personalization

AEM seamlessly integrates with Adobe Target and Adobe Analytics, allowing BenQ to leverage A/B testing and detailed data analysis to optimize content and personalize the experience based on user behavior. This highly integrated, data-driven content management allows BenQ to instantly adjust its marketing strategies and website content based on user needs and preferences. In comparison, data integration with other CMS is usually relatively simple, or requires complex API docking and custom development to achieve similar effects.

5. Flexible workflow and content management

AEM provides a flexible and customizable workflow engine that can design content approval processes, rights management and publishing pipelines based on BenQ’s specific business needs. This is particularly important for BenQ, which has a large marketing and product management team, because cross-department collaboration can be carried out through the AEM workflow to effectively manage content versions and release progress. Other CMS may be more limited in workflow and permission customization and cannot support such complex collaboration needs.

6. Supports cloud and headless CMS architecture

The AEM Cloud Service version supports full cloud deployment, improving BenQ’s system scalability, security and operating efficiency. AEM also provides a headless CMS option, allowing BenQ to flexibly choose a front-end framework and push content to different front-end applications through APIs. This architecture is very helpful for BenQ’s increasingly diverse channel needs (such as mobile apps, mini programs, smart home devices, etc.). Other CMS may lack stable headless CMS support or may not offer the same performance and scalability in a cloud environment.

7. Security and Compliance Management

AEM has company-level compliance standards in terms of security, providing SSL encryption, user permission control and multi-level access management to meet BenQ’s corporate security and privacy needs. In addition, AEM-enabled security updates and patches can be deployed quickly to address emerging security threats. In comparison, other CMS may not have such comprehensive security policies and rapid response capabilities, and may fall short in meeting company-level security standards.

These technical functions have become a must-have for large multinational companies, greatly improving the company’s collaboration effectiveness while reducing manpower, and also improving the flexibility and competitiveness of its content management and digital experience. Other CMS often cannot achieve the same depth and flexibility in these technical-level functions, so AEM does an excellent job in supporting BenQ’s complex and diverse needs.

BBVA

BBVA is a major force in the global financial services industry with more than 110,000 employees serving customers online, the award-winning BBVA mobile app and retail locations. Since 2015, BBVA has undergone a significant transformation, putting data-driven decision-making and digital customer experience at the heart of its banking business.

Transformation goals:

• Expand digital customer base, sales and global business scope
• Upgrade mobile devices as the primary digital experience channel
• Become a data-driven company built around personalized customer experiences

result:

• Achieve a 50/50 balance of online and traditional customer communication methods
• Serve more than 46% of customers via mobile device
• Built and ran over 1,000 A/B tests to personalize customer experiences
• Global customer base grew 20%, from 66 million to 79 million

As BBVA launches its transformation, it has set ambitious goals, including bringing 50% of its customers online in just two years and having half of its sales come from digital channels by 2020. Henrique Macedo, Global Head of Digital Analytics at BBVA said:

“We’ve built a working customer experience, but as digital services boom, we want to create a truly exceptional digital environment. This That means we need to unify data and personalize the digital customer experience ”

The bank went on to not only meet these goals but exceed their expectations. However, to achieve such a feat, banks must first completely reimagine how they approach digital experiences. In short, BBVA must undergo a profound transformation from the top down. Led by its global chief marketing officer, the bank has established a digital center of excellence at its Spanish headquarters to lead its transformation efforts. At the same time, the bank implemented a range of Adobe Experience Cloud technologies to unify data and drive its digital growth. Henrique Macedo, global head of digital analytics at BBVA, also said:

“For our customer-centric organization, we never stop moving forward, especially when we aspire to lead As the industry moves toward a new era of digital experience, we are well on our way, thanks to the support of Adobe Towards becoming the digital bank of choice for customers in every market ”

Why choose us as your AEM partner?

We are an Adobe Silver Solution partner and have established a partnership with Adobe for many years, bringing the world’s most advanced digital marketing solutions to global companies by introducing Adobe’s products and providing implementation services. We help companies take advantage of the power of AEM. If your company is looking for a powerful and flexible content management system, Adobe Experience Manager (AEM) is an ideal choice. Contact us to learn more about AEM and discuss how you can improve your business with AEM Performance.