Taiwan website CMS rankings, Adobe Experience Manager (AEM) at the top of the list
AEM Assets, AEM Forms, AEM Screens, AEM Sites
20 November 2024
Adobe has been named a leader for the sixth consecutive year in the 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms. This is a strong signal for companies seeking an efficient content management system (CMS). With the rapid growth of digital assets in enterprises, how to manage these contents in an orderly and scalable manner has become a key challenge. Adobe Experience Manager (AEM), as an advanced digital management system, not only ensures the stability of the website during peak traffic periods, but also helps brands optimize content and asset management and improve marketing operation efficiency.
How does AEM help companies in Taiwan?
For many Taiwanese companies, the need to manage digital content is increasing. With the rise of e-commerce, content marketers spend an average of four hours on administrative and operational tasks. Adobe Experience Manager provides cloud services to simplify such workflows, making content easier to manage, edit and distribute. With AEM, Taiwanese companies can uniformly store, edit and organize digital assets including videos, images and text files, avoiding the hassle of switching between different systems and significantly improving efficiency.
Comparison of Adobe Experience Manager with other CMS systems
Adobe Experience Manager integrates digital asset management and content management, providing richer features than traditional CMS. In this respect, AEM differs from well-known CMS systems such as WordPress. Although WordPress is popular for its openness and large number of customization features, it requires more coding skills. AEM, on the other hand, provides low-code or no-code solutions, allowing beginners or non-technical personnel to get started and set up automated workflows for the needs of various departments.
Topics |
Adobe Features |
Other product features |
| Easy to create | Contextual authoring works for both traditional and headless approaches, allowing authors to easily edit and update experiences in any environment. In addition, authors have rich flexibility (such as segment-based personalization, content reuse, multi-site management, translation, workflow management, and responsive preview) on a centralized interface. | Multiple decentralized user interfaces, or no interface at all. While some platforms allow authors to reuse content, the process needs to be streamlined. |
| Omnichannel content delivery |
Headless tools help developers quickly build and deliver experiences on any channel, and marketers can preview and edit experiences. This allows brands to easily expand and extend using an extensibility framework. Hybrid architectures provide the flexibility to manage traditional websites and single-page apps, and deliver content to emerging channels such as native apps and IoT devices through APIs. |
While some vendors use headless APIs to deliver omnichannel content, marketing flexibility is limited and the inability to build, preview, and edit experiences in context leads to inefficiencies. In addition, as limited-featured solutions, many require integration with other important solutions such as digital asset management, analytics, and personalization tools. |
| Effective Personalization | Best-in-class tool suites that use AI and machine learning capabilities to support dynamic, contextual personalization that meets basic needs and has the ability to expand. Tools help you unify data from first, second, and third-party sources, allowing you to understand customer behavior and then deliver the most relevant content. | Limited personalization capabilities based on pre-defined customer segments, available natively or through third-party integrations, with limited scalability to deliver dynamic content tailored for specific contexts or customer journey stages. |
| Cloud Agility | Cloud-native services are always available. That means no downtime for maintenance, updates, or patches—it’s always up to date with the latest features, scales with traffic patterns, and is always learning to stay at peak performance. Cloud services also give developers the agility they need to quickly test, iterate, and deploy new experiences. | General cloud services and support lack the resources necessary to ensure high availability, scalability, or adaptability of applications. |
| Integrations | Adobe Creative Cloud is natively integrated with Adobe Experience Cloud to deliver the industry’s leading digital experience management solution. In addition, our extensibility framework makes it easy to integrate third-party applications and build best-of-breed content supply chains to fast-track your entire workflow from design to delivery. | Limited tools for effectively managing experiences, including those for design, asset management, and analytics. Additionally, many solutions require third-party tools to fill gaps in workflows, resulting in complex and costly integrations. |
| Cloud Agility | Keep your cost of ownership low. Experience Manager Sites offers production-ready yet configurable components, best practices that drive success, and immediate access to the latest features without costly upgrades. It’s a unified solution without the risk and cost associated with integrating technology, and pay-per-use pricing gives you the flexibility and predictability to grow as your business grows. | Some products offer web components that work out of the box — but are often not compatible when new versions are released, which can lead to high upgrade costs. Most require third-party integration into common digital experience technology stacks, resulting in high integration costs and upgrade risks. Additionally, instance-based sales often come with escalating costs as your business grows, increasing the cost of content development. |
What Adobe Experience Manager can bring to your website:
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Integrated content management system
AEM is more than just a simple CMS. It allows companies to create tailored content pages for different customer groups, and built-in artificial intelligence tools can reduce the time of content creation. Whether it is a marketing page or a personalized template, AEM allows companies to easily customize and manage digital assets for efficient digital content operations.
As products and services change rapidly, AEM’s digital guide function ensures that all content and information are updated in a timely manner and consistent across channels. This consistency can enhance consumer trust and ensure that companies maintain a professional image in the minds of consumers. For example, the medical and education industries in Taiwan require highly secure data processing and user experience management. AEM’s cloud security and unified content management capabilities can help these industries build reliable digital platforms to promote online interaction and educational content delivery for patients or students.
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Digital Asset Management (DAM)
AEM’s Digital Asset Management (DAM) and Personalized Content Delivery are particularly suitable for retail and e-commerce companies. Taiwan’s retail/wholesale industry is the second largest pillar industry in Taiwan and needs to respond quickly to market demands, such as holiday promotions and new product launches. AEM’s Digital Asset Management (DAM) can help companies manage huge digital assets, and help companies quickly retrieve and update product pages, and implement personalized recommendations based on customers’ browsing preferences.
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Digital Registration and Forms
According to statistics from the Taiwan Government Data Website in 2022, there are more than 2,000 large companies with more than 1,000 employees in Taiwan’s financial industry. Financial institutions need to manage a large amount of digital forms, contracts, and customer information efficiently and legally. For the onboarding or information collection of new customers, AEM’s digital form function provides an automated solution. Enterprises can use functions such as electronic signatures and automatic filling to simplify the customer experience while reducing administrative burdens. AEM’s digital registration and form features (such as electronic signatures and automated filling) can significantly simplify the onboarding process for new customers, improve customer experience and reduce internal administrative work.
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Multi-site management
When large enterprises face globalization and unification, they often have to deal with countless local regulatory issues, customer service issues, team collaboration issues, and so on. Adobe Experience Manager (AEM)’s multi-site management feature allows companies to efficiently manage multilingual and multi-regional websites. By centrally managing the content of the main website, it can automatically synchronize to local branches to avoid duplication of work. It also supports integration with third-party translation services to quickly perform localized translations while maintaining brand consistency. In addition, companies can customize promotional activities or specific content according to regional needs to meet local consumer expectations.
AEM’s workflow simplification function allows modifications to the main website can be synchronized to all branches with one click, and achieves efficient cross-team collaboration through version control and multi-user role assignment. To adapt to the technical needs of different regions, AEM provides responsive design tools to support multi-device display, and built-in SEO localization tools to help improve visibility in search engines in various regions. At the same time, AEM integrates Adobe Analytics to track user behavior data in different regions, improve user engagement and conversion rates based on dynamic content recommendations, and help companies achieve more efficient market operations and personalized services worldwide. Manufacturing is a core pillar in Taiwan. The prosperity and development of the traditional but huge manufacturing industry must undergo digital transformation, and the first choice for digital transformation must be AEM.
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Security and Reliability
For enterprises, the security of content and data is of vital importance. AEM’s cloud solution has built-in data encryption, providing a high degree of data security and backup mechanism. Compared with other CMS, AEM combines customer account protection, network routing security and continuous security updates to provide enterprises with comprehensive data protection. For Taiwan’s pillar industries, AEM’s advantages are very prominent. For the highly secure data protection and compliance requirements of the financial industry (such as PCI-DSS and ISO 27001), data encryption, role management and compliance support can safely handle customer sensitive information and transaction data. For e-commerce and retail, it is necessary to prevent malicious attacks (such as DDoS and XSS) and ensure the security of transaction data.
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Seamless integration with other Adobe products
AEM can be seamlessly integrated with Adobe Creative Cloud, Adobe Target and other products. Adobe Creative Cloud includes design and creation tools such as Photoshop, Illustrator, InDesign and Premiere Pro. The integration of AEM and Creative Cloud allows designers and content creators to work together easily. Combined with Adobe Target, dynamic content personalization is achieved. Content created in AEM can be distributed in a personalized way through Adobe Target’s AI-driven engine, which automatically recommends relevant content based on the user’s browsing history, preferences, and behavior. A/B testing and multivariate testing can also be performed. AEM pages and content can be directly A/B tested in Target to help companies evaluate the performance of different versions and choose the most suitable user experience. Whether it is content creation, data analysis, or user experience optimization, Adobe’s unified design interface allows companies to switch between different platforms more smoothly.
Which industries in Taiwan must use Adobe Experience Manager (AEM)?
E-commerce, manufacturing, and finance are the industries in Taiwan that can benefit the most from AEM, including global companies in other industries. AEM’s multi-site management, personalized recommendations, and high-security tools help these industries respond quickly, improve efficiency, and strengthen customer trust in the global market, achieving significant breakthroughs in digital operations. Currently, many global leading companies (such as Amazon, Apple, and HSBC) have successfully implemented digital transformation to improve market competitiveness and customer satisfaction. In the current situation of accelerated integration of globalization and digitalization, consumers’ demand for real-time and personalization is constantly increasing. Digital transformation has become an inevitable choice for companies to cope with international market challenges and achieve sustainable growth.
