On Friday, March 28, 2025, Leads Technologies was honored to co-host with Adobe a workshop titled “Effective Digital Content Accelerating Customer Acquisition” and “B2B E-commerce” at the 57th floor of Taipei 101. The event provided senior executives from Taiwan’s high-tech and manufacturing industries with a platform to exchange insights on integrating AI, content management, and e-commerce strategies to drive digital transformation and global growth.

The event brought together senior representatives from leading enterprises in Taiwan’s manufacturing and technology sectors and was held in the panoramic conference space on a high floor of Taipei 101. This venue not only provided attendees with breathtaking views of the city but also symbolized businesses’ ongoing pursuit of elevated achievements in their digital transformation journeys.

Opening Focus: AI Redefining the Future of Marketing

Michelle Wu, Adobe’s Senior Solutions Manager, kicked off the event with insights from Adobe’s latest research. She highlighted that AI was the primary driver of Adobe’s revenue growth in 2024. Adobe has invested in AI for years, launching innovations like Adobe Sensei, Firefly, Smart Content Tagging, and Smart Cropping.

Joint research by Adobe and IDC revealed:

• 92% of high-tech marketing professionals believe AI significantly improves content efficiency and personalization.
• 91% of manufacturing respondents confirm AI boosts internal/external operational efficiency.
• By 2026, AI is projected to handle over 50% of marketing tasks, including content management, SEO optimization, data analysis, and audience segmentation.

Adobe emphasized AI’s potential in five key areas:

1. Rapid generation of brand-consistent creative content.
2. Automatic adaptation of marketing materials across languages and cultures.
3. Delivering hyper-personalized experiences at scale.
4. Integrating Chatbots with website content for dynamic interactions.
5. Deep customer insights and lead prediction through AI analytics.

Core Presentation: AEM & Commerce for End-to-End Experiences

Richard Liu, Adobe Solutions Consultant, presented how Adobe Experience Manager (AEM) and Adobe Commerce (formerly Magento) empower businesses with an integrated content and e-commerce solution.

Key highlights:

Grand Finale: Sharing 5 Favorite Functions of AEM Users

Jaman Tai, the R&D director of Leads Technologies, shared his first-hand experience and observation of participating in the Adobe Experience Manager project for many years on the topic of “AEM Top 5 Functions and Cases”. He pointed out that the following five functions are most loved by corporate customers and are also the most valuable in practical applications:

“These features aren’t just technical feats—they solve real-world challenges and drive tangible business value.” — R & D Director, Jaman Tai

Event Highlights & Follow-Up Communication

In addition to sharing practical industry insights, this event also created a valuable exchange opportunity for the participating enterprises. It was noted that the content of the workshop had helped to rethink the way in which content management and digital marketing were integrated and had provided new directions for their global website planning. After the meeting, we also received further information from some enterprises about the consulting needs of AEM and Adobe Commerce applications. In the future, we will continue to maintain technical exchanges with interested parties.

About Leads Technologies

Leads Technologies is a solution partner of Adobe and the only authorized “Specialized Adobe Experience Manager” partner in the local area. Team members have more than 10 years of Adobe project experience on average, and are good at the introduction and integration of AEM, Adobe Analytics, Adobe Campaign, Adobe Commerce and other platforms.

Our mission is “Leading the way in digital technologies“, which not only delivers successful projects, but also helps enterprises realize the long-term growth of brand and business. Want to know more? Welcome to contact us to arrange consultant consultation!