Empowering Hong Kong Tourism with AEM (Adobe Experience Manager)
Customer Introduction:
Our client is a tourism promotion entity under the Hong Kong government. They aim to highlight Hong Kong's cultural, culinary, shopping, and entertainment offerings. Their mission is to boost Hong Kong's tourism industry, stimulate economic growth, and create jobs through extensive marketing activities and promotions to attract both domestic and international visitors.
Solution: AEM, AEM Sites, Adobe Experience Cloud, Google Map, Google Analytics
Leads Technologies Limited is excited to share the successful completion of two major projects – Muslim Travel in Hong Kong and Points of Interest (POI) in Hong Kong. These projects, built using AEM, showcase our expertise in delivering high-performance, user-centric web platforms that enhance the travel experience in Hong Kong.
Muslim Travel in Hong Kong
We developed a dedicated platform to serve the needs of Muslim travelers visiting Hong Kong, offering a seamless and informative digital experience. Using Adobe Experience Manager (AEM), our team was able to structure and manage vast amounts of content efficiently.
Key highlights of this project include:
- Customized Map Styles: We applied tailored designs to both Google Maps and Baidu Maps, ensuring that the maps align with the overall visual theme of the website.
- Streamlined Content Management: By utilizing AEM Content Fragments, we created a structured data framework that allowed us to build and manage nearly 150 points of interest (POIs) in just one month. This structured approach also enabled third-party platforms to access AEM’s standardized API data, significantly reducing the time needed to develop custom APIs.
- Photo Gallery Feature: The integration of a photo gallery enriched the user experience, providing a visually engaging way for visitors to explore Muslim-friendly attractions in Hong Kong.
Points of Interest (POI) in Hong Kong
This project focused on showcasing Hong Kong’s diverse neighborhoods, such as Sham Shui Po and Old Town Central, through interactive and visually engaging web pages.
Key achievements include:
- Advanced Filtering System: AEM’s Tag-based filtering functionality was utilized to allow users to easily explore various POIs, events, and cultural landmarks across different neighborhoods.
- Custom Components & Templates: With 13 AEM components and a custom page template, we delivered a flexible, easy-to-manage platform that highlights Hong Kong’s unique cultural spots while providing users with a smooth browsing experience.
- Enhanced Mapping Solutions: As with the Muslim Travel project, customized Google and Baidu map styles were implemented to ensure that each page reflected the distinct character of Hong Kong’s neighborhoods.
Both projects were completed within tight deadlines, underscoring our ability to deliver efficient, high-quality results. By utilizing AEM, we created scalable, user-friendly platforms that provide valuable information to tourists, enriching their experience as they explore Hong Kong.
Visit the live pages:
This success story highlights Leads Technologies Limited’s expertise in delivering innovative digital experiences using AEM. We look forward to more opportunities to elevate the digital landscape of Hong Kong tourism.
